Disclosure: This post contains affiliate links to products. I may receive a commission for purchases made through these links.
Starting your business can be pretty overwhelming, especially when you think about all of the things you need to do to make your business grow.
Sending out emails.
Placing ads on social media.
Posting on social media.
Creating your marketing content.
It’s all pretty exhausting.
And the last thing you want to think about is someone ruining all of the progress you made by hacking into your business and preventing you from getting to the next level and growing as a business.
That’s why it’s essential that you find ways to safeguard your business against any potential threats so that you can truly thrive.
The plug-ins we’re about to discuss can help you with both protecting and growing your business.
Often dubbed the best WordPress analytics plugin, Google Analytics for WP by MonsterInsights allows you to see all of your analytics in one place for your WordPress site. Google Analytics can help you boost conversions on your website by giving you a detailed report about blog traffic conversions, how your site is performing, and which pages are getting the most traffic.
It also comes with a headline analyzer that scores each headline you create so you can write SEO, traffic-generating headlines. The tool checks for ways your headline can be improved by showing how many common, uncommon, emotional, and power words you’ve used. You can also see whether your headline has a positive sentiment or a negative one.
Every website is susceptible to spam and yours is no different. One easy way to prevent spam comments on your site is to install the Akismet plug-in. Akismet has a free version, but if you truly want to be protected, you should probably invest in the upgraded version, which will run you about $5/month (billed annually). It should already be installed with your WordPress site – all you have to do is activate it.
When it comes to email marketing, Constant Contact is a great option. Not only does it have a WordPress plug-in that sends all of your customers’ data directly to your account, but it also has other features that can help you collect your potential customers’ contact info, like landing page builders and form builders. Constant Contact is easy to use and you can get your email list set up within minutes of joining. While Constant Contact doesn’t have a free version, it’s still a pretty affordable product that’ll run you about $20/month for under 500 contacts.
A great plug-in for entrepreneurs and solopreneurs that want to create their own online course, LearnDash can help you sell courses directly from your WordPress website. Much like Teachable and Udemy, the plug-in allows you to build your course using drag and drop capabilities to build lessons, create assignments, and add quizzes to your course. So if you’re not a fan of using a third-party site to create your content and you want users to be able to stay on your site while taking your courses, this plug-in is a great way to make that happen.
Securing your company’s website against potential hackers and thieves is one of the most important things you can to do protect your business. Wordfence is a plug-in that protects your site from malware and hackers.
Install the free version and get features such as login security, security scanning, real-time blocking, monitoring of real-time traffic, and alerts when your site is compromised. And when you have the funds, don’t forget to upgrade for even better features and greater protection.
6. WP Rocket
Wanna speed up your WordPress site without a drop of technical knowledge? WP Rocket can help improve your WordPress website’s speed and performance by automatically turning on recommended WordPress caching settings. Other features include CDN support, minification, DNS pre-fetching, and lazy loading images to help speed things up on the user end. If you don’t want to lose customers all because of a slow page load, you’ll want to consider WP Rocket to help speed things up. Your customers will be eternally grateful.
Alternative: W3 Total Cache
If lead generation is your number one priority, you can’t go wrong with an OptinMonster plug-in for your website. Not only will it help you collect more leads, but it can help you convert abandoning website visitors into customers and email subscribers. If you want to grow your email list fast, OptinMonster has several tools to help you do that. For example, it allows you to create both inline and pop-up opt-in forms, landing pages, and entire email marketing campaigns. Some plans offer A/B testing, content locking, and device targeting.
8. Yoast SEO
Yoast SEO is a plug-in that can help boost your website traffic. Using this in combination with SEO best practices can help you get the most web traffic. Yoast is one of the most popular WordPress plug-ins out there and offers tons of features that allow you to improve your on-page SEO. For example, it allows you to connect your site to Google Search Console, generate sitemaps, add meta tags and a meta description for search engines, and it even helps you optimize your content for social media. I use the Yoast SEO plug-in for this very site and I love how easy it is to use. Even the free version is well worth the download.
SEMrush is a marketing tool that helps you do keyword research for your website to determine which keywords are best for your small business. The all-in-one advertising toolkit comes with all kinds of tools to help you improve your paid traffic strategy, SEO, social media, and content & PR strategy.
SEMrush’s suite of marketing and advertising tools also helps you gather information on your competitors, audit your backlinks, and find out what content is performing the best on your blog and on social media. So if you’re looking for a comprehensive marketing and advertising tool, SEMrush is a great place to start.
10. WP Forms
WP Forms is a plug-in that allows you to create forms for your website, including contact forms, registration forms, newsletter forms, surveys, payment forms, and more. There are over 100 templates to choose from with drag and drop features that make creating your forms quick and easy.
WooCommerce is a great plug-in for e-commerce businesses and websites because it provides you with all of the features you need to create and run an online store. WooCommerce offers hundreds of extensions and themes that make it easy for you to add new features to your eCommerce website or store. You’ll also be able to market your affiliate marketing products on your site, sell both physical and digital products, and manage your inventory. The WooCommerce plug-in has built-in support for a variety of payment methods and calculates the taxes for you.
If you’re in the affiliate marketing business, Thirsty Affiliates is a great tool to have. The plug-in makes it easier to add affiliate links to your blog posts. If affiliate marketing is how you make your money, you’ll be happy to have this crafty little tool. It allows you to instantly add an affiliate link to a web page or blog post inside WordPress without logging into your affiliate account every single time to retrieve your affiliate links. Save yourself tons of time and energy by installing and using the Thirsty Affiliates plug-in.
13. Beaver Builder
Beaver Builder is a WordPress plug-in that allows you to build pages in WordPress using drag and drop features. You can also build custom landing pages, create custom page layouts, and customize your website’s design all without knowing anything about code. So if you want to be able to customize your site’s layout and design, Beaver Builder can help you do that so you can grow your business the way you want to.
14. UpDraft Plus
If you’re running a small business, UpDraft Plus can help protect all of your important website content. It’s one of the most popular WordPress backup plug-ins on the market right now and allows you to set up automatic backups and store them in a remote location, such as DropBox, Google Drive, your email, and more. I use the free version to backup all of my work, including my blog posts and my other website content.
Alternative: Backup Buddy
Does your business cater to a multi-lingual audience? If not, you should seriously consider it if it makes sense based on the type of business you own and where your business is located. WPML is a plug-in that allows you to quickly and easily create multi-lingual websites on WordPress. With this plug-in, you can accurately create content in a variety of languages.
16. Click to Tweet
Do you want people to easily be able to tweet your content? Click to Tweet is a plug-in that allows the best parts of your blog post or article to be tweeted by your readers. Install the plug-in, input the quotes you want people to be able to retweet, and watch it work its magic.
If you’re a solopreneur that’s been thinking about creating a community of like-minded individuals via a membership site, MemberPress can help you do just that using WordPress. The plug-in allows you to create subscriptions and restrict content from your website visitors based on which subscription plan they choose at signup.
Alternative: Paid Memberships (has a free version that’s pretty great)
Want to give your customers a way to contact you 24/7 even when you’re not physically available to answer their questions? LiveChat is the best plug-in for e-commerce businesses and can integrate with your CRM, support software, or email marketing software, as well as other tools.
If your WordPress theme doesn’t automatically lay out related posts on your blog page, getting a plug-in to do it for you is the next best thing. Yuzo Related Posts can keep your audience on your site longer, meaning an increased possibility of a sale. Yuzo not only displays related blog posts, but does so based on tag, categories, or classifications.
If you’re not using your websites leftover space for advertisements, you’re missing out on a potential additional stream of income. Placing ads on your website is easier with AdSanity if you’re going to be using Google Adsense. Since Google Adsense can’t directly be added to your website, you’ll need AdSanity to help you manage your ads.
Alternative: Advanced Ads
Starting a business is never easy, but that doesn’t mean we can’t find ways to make it a little easier. If you’ve recently started a business or you’re thinking about starting one in the near future, consider the above plug-ins for your WordPress site and watch how much easier running your business can be.
What plug-ins do you use for your WordPress site?
Have I missed any plug-ins you think might be helpful for new business owners?
Let me know in the comments and feel free to share if you thought this was helpful.