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Marketing in 2020 has been quite the struggle for some.

Some people don’t know exactly how to connect with and stay connected to their target audiences. And some aren’t using the right tools to make the most of their marketing efforts.

If you’re part of that “some,” you might want to reconsider which tools you’re using to draw in your target audience so you can drive traffic more effectively and boost sales.

Below you’ll find my recommendations for the top 10 marketing tools to use in 2020.

1. HubSpot’s CRM

A customer relationship management (CRM) system can help keep you organized when it comes to interacting with your customers. The HubSpot CRM can automate tasks that you or your salespeople would normally perform (and usually hate doing), which means more sales and less time entering customer data.

CRM software is for more than just contact management though. It’s also great for deal tracking, pipeline management, and company insights. You’ll be able to track emails, get notifications, schedule meetings, implement live chat, and track prospects. Not to mention, you’ll also have access to tools like:

  • Contact website activity
  • Ad management
  • Gmail and Outlook integration
  • App Marketplace integrations
  • Custom support form fields
  • Calling
  • Messenger integration
  • Documents
  • Email templates

The best part is that it’s 100% FREE forever. Of course, there’s a paid version for when you want to kick things into high gear and enjoy perks like pop-up forms and A/B testing in their marketing hub, advanced email marketing, deal stage automation, and call transcription in their sales hub, as well as other marketing tools.

Improving your sales process is easy with HubSpot’s CRM so check it out if you want to have a better handle on yours.

2. Constant Contact

If you haven’t already started an email marketing list, now’s the time to think about creating one. Despite what you may have heard, email marketing is not dead. It’s still very much alive and creating an email list can help you build credibility, build your brand, boost sales, and increase your website or blog traffic.

Constant Contact can help you start building your email list by allowing you to create landing pages and crafting emails that look polished and professional, no matter what industry you’re in. With thousands of email templates to choose from, you can create a personalized look in the time it takes to make an omelet.

Constant Contact is easy to use even if you don’t really know your way around a computer. And they have affordable pricing so if you’re just starting out, you won’t have to shell out a ton of cash. With under 500 contacts, you’ll only pay about $20/month.

Once you start getting contacts, you can track how each of your email marketing campaigns are performing so you can adjust your strategy if need be.

Use email marketing to save time, start conversations with your customers, promote your services, build excitement, grow your audience, and increase your value.

3. OptinMonster

If you’re having trouble drumming up new leads for your email list, OptinMonster can help with that. With a robust set of tools, you’ll be able to grow your email list with multiple approaches, generate more revenue with your email campaigns, build brand awareness with amazing designs, attract leads from any device, and attract paying customers instead of generic leads using:

  • Sidebar forms
  • Light box popups
  • Floating bars
  • Content lockers
  • Slide-in scroll boxes
  • Countdown timers
  • Full screen welcome mats
  • Coupon wheel opt-ins
  • Inline forms

OptinMonster allows you to create all of the above with the most beautifully designed templates. Using OptinMonster can help decrease cart abandoning visitors and convert them into paying customers by attracting targeted subscribers with targeting options like “Time on Page,” “Time on Site,” and an “Inactivity Sensor.”

You can even connect it to your email marketing service whether you use AWeber, Bronto, Constant Contact, ConvertKit, Drip, Campaign Monitor, CM Commerce, or Customer.io.

4. LeadPages

Up the same alley as OptinMonster, LeadPages is an alternative landing page and lead magnet creation tool that can help drive traffic to your website. LeadPages helps small business owners like you connect with their target audiences, collect leads, and close sales by allowing you to create websites, landing pages, alert bars, pop-ups, and more.

If you want to create code-free, high-converting websites and landing pages that help captivate and engage your audience, LeadPages can help you do that. It can also give you the data and insights you need to make smart decisions and grow your business.

Unlike other similar platforms, LeadPages doesn’t charge more for the number of leads you collect or the number of pages you publish. So if you have 5 contacts or 500,000, you’ll pay the same price, which can help save you money in the long run.

Choose from hundreds of templates and easily integrate your favorite online marketing apps to make the process of creating and marketing your content as seamless as possible.

Start your free trial of LeadPages today so you can see just how much it can help your business thrive.

5. SEMrush

SEMrush is similar to Ahrefs in that it can help you improve your online visibility by giving you insights into SEO and market research, and help with content and PR, social media, and paid traffic.

If you want an all-in-one marketing tool that can get you the results you’re looking for all in one place, SEMrush is one of the top tools out there.


With SEMrush, you’ll get help spotting new opportunities for growth, getting data for sales prospecting and lead evaluation, and you’ll be able to explore any company’s website traffic and visitor engagement.

Here’s a closer look at what you’ll be getting.


  • Position tracking
  • Technical SEO audit
  • Backlinks audit and analytics
  • Semantic core collection

Paid Traffic

  • Keyword grouping and management
  • Benchmarks of PPC costs at a local level
  • Ad keywords and creatives research
  • Competition analysis (search and GDN campaigns)

Social Media

  • Ability to benchmark your social performance
  • Built-in image editor, link shortener, & UTM builder
  • Ability to uncover your competitors’ social strategies
  • Tools for spotting the best-performing content

Content & PR

  • Tailored templates to write performing content
  • Ability to discover what topics and headlines engage your audience
  • Tools to audit all of your content assets to find out what performs well and what needs improvement
  • Ability to create an editorial plan and share it with your team

Market Research

  • Help fully understanding new markets
  • Assistance uncovering the most effective digital marketing strategies

SEMrush has solutions for E-commerce, competitive research, enterprise, and agencies, so no matter what category your business falls under, you’ll be able to get the tools you need to see real growth.

With more than 6 million users like eBay, Quora, and Booking.com, who all rank highly on Google for their preferred keywords, SEMrush has proven itself to be well worth the cost.

6. Canva

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Canva is a great tool for any business because it allows you to create almost anything you might need to market your business. The best part is they’ve got a free plan you can use to access a large number of templates for things like:

  • Instagram: Posts, stories, ads, reels videos
  • Facebook: Cover photos, event covers, shops ads, videos, shops cover, etc.
  • Pinterest Pins
  • Twitter: Ads, headers, posts
  • Posters
  • Business Cards
  • Ads
  • Brochures
  • Infographics
  • YouTube: Channel art, thumbnails, video ads, intros, outros, display ads, icons
  • Announcements
  • Email headers
  • Book covers
  • Logos
  • Animated social media posts
  • Flyers

Canva also has a premium version if you want to take your marketing game to the next level. The premium version has even more icons, exclusive images, and tools that allow you to market yourself like a professional.

7. Buffer

Make posting to social media a breeze by scheduling your posts in advance so you don’t spend your days pondering what to post for hours on end.

Plan your posts using social media calendar and then upload your images and captions to Buffer and let the do the rest of the work.

I use Buffer to schedule my posts for Instagram and Facebook and it’s pretty easy to use. I’d highly recommend using it if you want to take some of the pressure off and get more organized when it comes to your social media strategy.

Buffer allows you to craft and publish great posts for Instagram, Facebook, Pinterest, LinkedIn, and Twitter, helping you build your brand on social media.

8. Grammarly

While it won’t help you market your content, Grammarly can help you create clear, crisp content so that it’s readable and error-free. It’s one of the most valuable tools you can have in your business marketing toolbox because if your content doesn’t come across clearly, you likely won’t make very many sales.

That’s why it’s worth considering Grammarly if you’re thinking about using content marketing to grow your business. Having a content marketing strategy is only half the battle.

That content has to be engaging for your target audience and if you’re not a writer or at least somewhat familiar with English grammar, Grammarly can help you create content that won’t make your high school English teacher cringe and shake her head in shame.

There’s a free version you can install into your web browser so when you’re proofreading on your publishing platform, you can easily see what needs to be fixed.

But if you need help with more complex issues like sentence structure, conciseness, vocabulary enhancement, genre-specific writing, or you need plagiarism checks, Grammarly’s premium version can help with that.

Check out my review of Grammarly beforehand so you know exactly how it can help you and why you should consider it whether you’re a writer or not.

9. Yoast

Yoast is a plug-in that allows you to boost your SEO strategy by providing an SEO analysis of everything you post, as well as a readability analysis. It also has a link counter that shows you how many internal and external links you have in each post so you can improve your online visibility.

Yoast has a free version, but the premium version allows you to add multiple keyphrases to increase your SEO reach and provides superfast internal linking suggestions. You’ll also be able to use the social media preview for Facebook and Twitter so you’ll know what your social media posts look like before you post them.

If you’re a beginner when it comes to SEO, join the Yoast SEO academy for free so you can master your approach. You can also ask for help from customer service because you’ll get 24/7 email support.

Ready to improve your SEO strategy? Try the free Yoast plug-in on your WordPress site today.

10. Google AdWords

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Google AdWords can help you get more customers faster. Instead of creating ads on individual sites, you’ll be able to get your content, products, and/or services seen across multiple sites.

By using Google AdWords, you can drive more traffic to your website and increase visits to your online store. If you want to show up in search engines when people search for businesses like yours, Google AdWords can put you in front of the right audience.

It can help you:

  • Increase brand awareness
  • Influence your prospects to make a purchase
  • Outrank your competitors
  • Create campaign strategies based on your target audience’s demographics
  • Remarket deals to your audience
  • Reach more customers through their Gmail inbox
  • Consistently measure your performance

Another benefit of Google AdWords is that it’s faster than SEO and you only pay for results, like clicks to your website or calls to your business.

Mastering Your Marketing Strategy

The above tools can help you get organized when it comes to marketing in 2020 and beyond. Use them to help you streamline your marketing process so you can get more traffic, generate warm leads, and convert those leads into paying customers.

Did I miss a great marketing tool? Which ones are you using in 2020 and do you plan on using in 2021?

Let me know in the comments and feel free to share on social media.


Founder at The Ultimate Freelance Guide and author of The Ultimate Guide to Using Blogging to Boost Engagement and Drive Sales and Copywriting vs. Content Marketing: A Guide to Understanding the Difference Between the Two and Using Both for Maximum Engagement. Her work has been featured at USA Today and Small Biz Daily and she's written for clients like Columbia, LifeLock, eSurance, Anthem Health, USAA, Rev.com, Princess Cruises, and Rodan + Fields, among others.

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