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Ranking at the top of search engines is probably at the top of your wish list if you own a business or sell anything online.
Seeing your business name as the first result (or at least on the first page) is an accomplishment in and of itself.
What is SEO Keyword Research?
SEO stands for search engine optimization and it’s an essential part of marketing in today’s digital world. The majority of people you’re trying to reach are going to be searching online for your product or service and if you’re not showing up in search engine results, you’re not going to get any business.
Keyword research is identifying popular words and phrases people use to search online for the things they want or need. Knowing which keywords people are using can help you understand how high the demand is for certain keywords, which can help you create more relevant content for your ideal customers.
Why Do I Need SEO?
As you might’ve already guessed from our earlier discussion at the top of the page, SEO is important because it helps your customers find you.
So if you want to see real results from your blog or website, you need to use SEO to attract the right audience. The best way to do that is by using a keyword research tool that can help you find the best low competition keywords to help catapult you in the right direction.
If this is something you’re ready to do, check out our picks for the top 10 keyword research tools on the market right now.
Top Keyword Research Tools
If you want to get your business ranked higher on search engines like Google and Bing, you’ll have to work on your SEO strategy. These 10 keyword research tools can help you get there.
Google Trend is free and provides data on the popularity of certain search terms on Google and YouTube search engines. Using Google Trends for SEO can help you identify the most popular and trending topics, get statistical information in real-time for a certain period of time, and discover the geographical and regional specifics of user behavior.
Conduct keyword research using Google Trends and you’ll get a graph of the search term’s popularity over the past year (and you can change the timeframe by expanding the date range). You can also use it to find related keywords in case your chosen keyword has too much competition.
Another great keyword research tool used by tons of marketing experts all over the world, Ahrefs can help you discover thousands of great keyword ideas, analyze their ranking difficulty, and calculate their traffic potential (according to their website). Ahrefs claims to be the most complete keyword research tool on the market, probably because of its robust set of features, which includes:
- Data from 10 different search engines (including Amazon, Google, Bing, etc.)
- Accurate Search Volumes
- A Keyword Difficulty Score
- “Clicks” Metric (the only tool that shows the estimated number of clicks for your keywords)
- Ability to see the “Parent Topic” for your target keyword
- Keyword Lists
- SERP Overview and Positions History
- Advanced SEO Metrics (like Return Rate, Percent of Clicks, Clicks Per Search, Percent of Paid Clicks, etc.)
Price: Lite – 7 days for $7, then $99 per month; Standard – 7 days for $7, then $179 per month
Google Search Console tools and reports can help you measure your site’s search traffic and performance, as well as fix any issues and make your site stand out in Google’s search results. Google Search Console also helps you optimize your content with search analytics. These analytics allow you to see which queries are bringing the most traffic to your website and analyze your site’s clicks, impressions, and position on Google. If you’re new to the program, Google offers Search Console Training to help guide you through the process. With Google Search Console, you’ll get:
- AMP – Allows you to monitor, test, and track your AMP pages
- Mobile Usability – Allows you to test and improve your site’s mobile usability
- Google Alerts – Sends you an email when Google finds issues on your website.
The Moz Keyword Explorer is another great option for keyword research because it allows you to analyze keywords based on search volume and create and save keyword lists, export your data. It also allows you to:
- Sort predictive keyword metrics
- Find keywords in question format
- Take your SEO strategy global
- Check keyword difficulty
- Review SERP details by keyword
- Perform competitive keyword analysis
Moz offers a range of free tools, including the Moz Bar (to examine and analyze important page, social, and search metrics of any site), a link explorer, a keyword explorer and more.
Price: Some tools are free when you create an account; Moz Pro Medium – free for a month, then $149 per month
Google Keyword Planner can help you research keywords for your Search campaigns and provides another way to create Search campaigns centered around in-depth keyword research. You can create a keyword plan (hence the name) to suit your business. Some of the other benefits include:
- Organize keywords
- Helps you determine the average cost for your ad to show on searches for your keyword
- Allows you to see monthly searches
- Helps you discover new keywords
Price: Set your own budget
Looking for long-tail keywords with low SEO difficulty? KWFinder is what you need. It can help you find keywords that you can easily rank for and see what keywords your competitors are ranking for. It’ll also provide you with search volumes with historical data and allow you to perform local keyword research and SERP analysis. With KWFinder, you’ll get thousands of keyword ideas and you’ll be able to filter out keywords that aren’t profitable.
Price: Mangools Basic – $49 per month; Mangools Premium – $69 per month; Mangools Academy – $129 per month
Keywords Everywhere provides users with a browser add-on for Chrome or Firefox that shows you monthly search volume, CPC, and competition data of keywords on multiple websites. With the 12-Month Trend feature, you can easily see whether keywords are seasonal or recently trending. Keywords Everywhere can also pull the “People Also Search For” data and “Related” keywords from Google and Bing and displays this info with volume metrics within the search pages. Other features include:
- Historical Search Volume
- Page and Website Level Traffic Metrics and Keywords
- Export keyword metrics for any list of keywords to Excel, CSV, or PDF file
Price: $10 per month for 100,000 credits (searches); $50 per month for 500,000 credits; $100 per month for 1 million credits; $200 per month for 2 million credits; $500 per month for 5 million credits; $1,000 per month for 10 million credits
SEMrush can help you grow your organic traffic by allowing you to find millions of national and local keywords, run technical SEO audits, analyze any domain’s backlink profile, and track your SERP positions every day.SEMrush combines data and strategy, allowing you to:
- Run in-depth website audits based on 130+ checks
- Create and track your PPC campaigns
- Access more than 20 billion keywords for 130 countries
- Create and schedule branded or white-labeled reports
- Track and analyze competitor sites and marketing strategies
- Get recommendations to improve your content to boost search engine rankings
Price: Pro – $119 per mont; Guru – $229; Business – $449 per month; Custom Solutions Available
The Keyword Snatcher claims to be able to find untapped niches that other webmasters are overlooking. It also generates local keywords from a database of more than three million cities. They also give customers 1,500 private label rights articles in 20 popular categories. While the company can offer thousands of keyword suggestions, the generated keywords come without metrics like volume and competition. However, you can get the metrics if you use Google Keyword Planner in combination with this program.
The free version of KeywordTool.io provides up to 750+ long-tail keywords and uses Google Autocomplete (a feature used in Google Search to speed up the searches performed by Google users) to generate keywords on any topic. KeywordTool helps you use Google Suggest to extract Google keyword suggestions and present them to you in an easy-to-understand interface, according to its site. The Pro version provides twice the number of keywords compared to the free version and provides tons of other useful features, such as:
- Data for every city, country and language supported by Google
- The ability to check search volume in bulk for your existing keyword lists
- Get precise monthly search volume data (instead of ranges)
- The ability to see the level of competition on Google Ads
Price: Free version; Pro version – $199 per month (billed monthly), $79 per month (billed yearly)
Selecting the Best Keyword Research Tool
The above are all great options for finding the keywords that can help you boost your search engine ranking and start seeing the traffic you want. Determine what the best option is based on affordability and features and then get started on your keyword planning.
Which SEO tools have you used? Which ones did you like the most? Let me know in the comments.