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The holidays are quickly approaching and before you know it, you’ll be buried up to your neck in gifts and wrapping paper and your bank account might not be in the best shape.
But if you want to make some extra money this holiday season, creating a gift guide (or a few) is one way to do it.
If you’re a content creator, this could be a great way to bring in extra cash doing something you already do anyway.
So, what exactly is a gift guide, you’re probably wondering if you’ve never encountered one before.
Let’s take a closer look.
What is a Gift Guide?
A gift guide is just what it sounds like – a guide that helps people choose gifts for their loved ones on certain holidays.
You don’t have to just stick to the holiday season (September through January). You can create gift guides for other holidays, birthdays, anniversaries, weddings, baby showers, etc.
Sticking to one niche (one that’s relevant for your blog) is one option or you could create gift guides and give them away on landing pages, then promote those landing pages with paid ads.
Making career-specific gift guides is another way to go, like gift guides for copywriters or designers, etc.
You could even make them based on who they’re for – gift guides for mom, dad, sister, daughter, son, etc.
How Can I Make Money with Gift Guides?
You can make money by giving your gift guides away for free, but not before sprinkling them with affiliate links to products you’re going to make money from when people buy what’s in your gift guides.
Make sure to promote your gift guides heavily throughout the holiday season.
Most people really hate shopping for other people because they just don’t know what to get. So if you do the heavy lifting for them by putting a bunch of well-researched and vetted gifts in front of them for free, they’ll be more than grateful.
Not to mention, they don’t even have to spend anything extra for using your gift guide (that’s a great selling – or giving away – point).
You could also choose to give your gift guides away in exchange for a name and email address – which is much more valuable than a one-time purchase. Because you can continuously sell to these people over and over again as long as they remain on your email list and stay engaged with your content.
How Do I Create Great Gift Guides?
The next step in the process is to create great gift guides.
What does a great gift guide look like anyway?
Now, let’s get to the fun part – creating your own gift guide.
All you have to do is choose a niche or holiday (preferably one that’s coming up soon) and create gift guides based on who the gift is for, their personal likes or dislikes (gifts for writers, gifts for chefs, etc.), and place your affiliate links for the products you’re promoting in your gift guides.
Simple as that.
Make sure your gift guides have a clean look and the photos you choose are high-quality photos that make people want to click through the rest of your guide.
Look up some gift guides for inspiration. Pinterest is always a good way to go for visual inspiration.
Creating Your Gift Guides
Now it’s time to create some gift guides of your own. If you’re aiming for this holiday season, you better get a move on, as my mom would say.
The holidays are gonna be here and gone before you can bat an eye.
Don’t miss out. Start creating your gift guides and promoting them (but don’t rush the creative process because they might not be as profitable for you).
Make sure they’re quality gift guides. That means following the steps above for creating great gift guides that people actually want to look through.
Keep the CRAP design principles (as my NYU Professor Danielle DeVoss would refer to them) in mind.
C – Contrast (Use contrasting colors that complement each other)
R – Repetition (Repeat information to help it stick in the customer’s mind – WITHOUT being obnoxious or spammy)
A – Alignment (Keep certain elements in alignment with each other to create a cleaner overall appearance)
P – Proximity (Make sure the design elements aren’t too close in proximity to each other – space them out appropriately and proportionately)
Ready to Make Some Extra Cash with Gift Guides?
Now that you know how you can bring in some extra cash for any holiday, you can start creating gift guides and making passive income every year from the same holiday(s).
Of course, you’ll have to update your gift guides as new gift ideas come to you and new technology becomes available.
But essentially, your gift guides can be a great source of passive income – as long as you promote them and reach the right people.
What kind of gift guides are you looking forward to creating? Let us know in the comments. And don’t forget to share on social media – in groups, as a post, etc. Have fun with your gift guides!