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Growing an email list can be a pain in the butt.

If you’re like most beginners, you likely don’t have the first clue about what to do to make people sign up for your email list.

And you don’t know what tools would work best for growing your list to thousands of subscribers who would happily pay for your products and services.

You might not know what kind of content would really resonate with your readers and make them want to give up their personal information in exchange for this holy grail of information you’ve promised them.

The truth is there are several ways to grow your email list and you don’t necessarily have to give away a ton of free content.

Content locking is one method top marketers use to generate good quality leads for their email lists.

Below you’ll learn about just what content locking is and how you can use it to quickly grow an email list of your own.

What is Content Locking?

Content locking is essentially what is sounds like – locking your content behind a virtual wall and requiring payment, logging in, sharing on social media, or providing an email address to access that content.

As I told you, content locking can be an effective way to grow your email list.

How to Use Content Locking to Grow Your Email List | How Content Locking Can Generate Quality Leads | Tips for Growing Your Email List Using Content Locking | How Content Locking Can Help Your Grow Your Email List |
Photo by Krsto Jevtic on Unsplash

By offering your readers a juicy piece of content that they can’t stop reading and making them provide an email address to keep reading, you’ll get a lot more than a page view. You’ll get valuable contact information you can use to keep selling to that contact over and over again in the future.

And that’s something you literally can’t put a price on. 

How It Can Help You Grow Your Email List

Content locking can help you grow your email list by giving you a way to collect visitor information in a way that benefits you both. They get to read the rest of the content and you get a new subscriber for your email list. Win-win!

Here’s what a piece of locked content looks like:

How to Use Content Locking to Grow Your Email List | How Content Locking Can Generate Quality Leads | Tips for Growing Your Email List Using Content Locking | How Content Locking Can Help Your Grow Your Email List |

Make sure it’s used properly because if not, it could end up having the opposite effect and annoying your readers.

The best time to use content locking is when you’re offering something like an eBook download, a free course, a membership, a guide, or a tutorial. But it can also work for a long-form article or blog post.

How to Use Content Locking

The first step is to create a high-quality piece of content – an eBook, a free course, a guide, a tutorial, an article, or a blog post. Make sure your content is engaging and draws your readers in so they feel compelled to keep reading. If not, content locking probably won’t work for that particular piece of content.

That’s why it’s crucial that you take your time and really think about what kind of content would draw your readers in. What do your readers want to learn about? What kinds of content has been the most popular on your website or blog?

Whatever it is, that’s the content you need to use for your content locking strategy. In fact, if you have a piece of high-performing content that your audience seems drawn to more than any other content on your site, you could use that.

Test it out and see if it’s working. If it seems to be helping you attract quality leads, continue using content locking on that piece of content. And start creating similar content.

There are a few ways to go about content locking, as I’ve shown you above.

One of the most popular ways to lock content is by using a tool that blurs a section of your content and makes the user type in their name and email address in order to read the rest of the content. OptinMonster has a content locking tool you can use to ensure a portion of your content is unavailable to anyone who doesn’t perform the required action.

OptinMonster’s content locking tool can help you improve the quality of your leads by gating content so you can attract only quality leads.

It can separate the visitors who are just browsing from the visitors who are seriously interested in your products and services.

Check out How to Create Blog Posts People Actually Want to Read to learn how to create amazing content that people will actually want to read.

Once you’ve got your quality content, check out OptinMonster’s plans to see which one suits your needs and your budget. With their Plus plan, you’ll get tools that allow you to lock your content as well as:

  • Integrated A/B testing
  • Advanced Integrations
  • Inactivity Sensor
  • Attention Activation
  • Device Targeting
  • Full Reporting
  • 15,000 Pageviews

This plan is currently only $19 a month (regularly $30 a month), so take advantage while prices are low.

How to Use Content Locking to Grow Your Email List | How Content Locking Can Generate Quality Leads | Tips for Growing Your Email List Using Content Locking | How Content Locking Can Help Your Grow Your Email List |

Using the Right Tools

As you can see, content locking can be an effective way to grow your email list if you’re careful about the content you’re creating. Using tools like OptinMonster’s Content Locking tool can give you a leg up and help you grow your list even faster.

Have you tried content locking as part of your email marketing strategy? What tools did you use?

Let me know in the comments and feel free to share this post on social media or with your network.

Author

Founder at The Ultimate Freelance Guide and author of The Ultimate Guide to Using Blogging to Boost Engagement and Drive Sales and Copywriting vs. Content Marketing: A Guide to Understanding the Difference Between the Two and Using Both for Maximum Engagement. Her work has been featured at USA Today and Small Biz Daily and she's written for clients like Columbia, LifeLock, eSurance, Anthem Health, USAA, Rev.com, Princess Cruises, and Rodan + Fields, among others.

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