Wanna sell eBooks on Amazon KDP, but don’t know exactly how to price them?

This guide can help you determine what price to set your eBooks at based on content and length.

Let’s get right to it.

E-Book Pricing

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There’s not a whole lot of wiggle room when it comes to pricing your book on Amazon. They have a pretty limited payment structure when it comes to book royalties.

For example, for eBooks priced between 99 cents and $2.99, you can earn 35 percent royalties. 

If your book is priced between $2.99 and $9.99, you can earn 70 percent royalties. The earning potential for this option is clearly much higher. But if you go anywhere above $9.99, the royalty percentage drops right back down to 35 percent.

Therefore, it makes the most sense to price your eBooks between $2.99 and $9.99.

Now, let’s talk length.

For short stories (between 3,000 and 6,000 words), aim for a price of $2.99 to $3.99.

For novellas, you can go a bit higher to $5.99.

For novels, between $7.99 and $9.99 is a good price.

Print Book Pricing

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Since you’ll likely have to eat the cost of printing, you’ll want to price your print books a little higher than your eBooks. Because Amazon KDP takes a percentage of the sales for printing costs, you won’t make much on a print book that’s, say, $5.99. You might not even break even, depending on how much it costs to print each book. 

Luckily, you don’t have to pay to print out dozens of books only to not sell them later like we did back in 2007 when self-publishing was still fairly new. Print-on-demand has been a god-send for the self-published author. 

Print books with a length of about 60,000 words in a standard 6 x 9 book size would likely cost less than $5 to print one copy.

Amazon keeps 40 percent from each sale, so subtract that plus the printing costs to get your royalty amount per unit sold.

Keep all of this in mind when pricing your print book. 

Consider the Competition

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Before you decide on a price, it’s best to know what your competition is pricing their books at.

Check out similar books in your genre or niche and see what they’re selling for.

That way you’ll know what price people are willing to pay for that length and content type.

Remember that non-fiction books are generally priced higher than fiction books.

Price Your First Book in a Series Cheaper 

If you’re going to be writing a series, make sure the first book in the series is always cheaper than the rest.

That gives new readers an incentive to buy the first book. If they like what they read, they’ll continue on to buy the rest of the series.

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Think About Special Launch Prices

Launching a book to an audience of raving fans?

Consider a special launch price for a limited time. For example, you could offer fans a 20 percent discount for the week it launches.

Once that week is over, let your fans know that your book won’t be available at that price again. That’ll get them motivated to get it while they can at a lower price.

Consider Pre-Orders

If you have a dedicated audience or a social media following, consider doing pre-orders. It’s a great way to get people excited about your book and to get some pre-launch sales. It’s also a great way to build anticipation for your new book.

Remember to Follow the Rules

Amazon has rules. And you’d better follow them if you want to remain a KDP author.

If you plan on selling the books at other eBook distributors or retailers, you can’t price it lower than it’s priced on Amazon.

If you do, they can close your account. 

Pricing Your Book

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Now that you know exactly what things to consider when pricing your eBook or print book, you can start thinking about how to price your own book for Amazon KDP.

What’s your eBook pricing structure look like? Let me know in the comments.

Did you like what you read? Was it helpful? If so, feel free to share on social media with your aspiring author amigos.

Author

Founder at The Ultimate Freelance Guide and author of The Ultimate Guide to Using Blogging to Boost Engagement and Drive Sales and Copywriting vs. Content Marketing: A Guide to Understanding the Difference Between the Two and Using Both for Maximum Engagement. Her work has been featured at USA Today and Small Biz Daily and she's written for clients like Columbia, LifeLock, eSurance, Anthem Health, USAA, Rev.com, Princess Cruises, and Rodan + Fields, among others.

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