How to Make Money Blogging

If you haven’t already, check out my post How to Start a Blog You Can Use to Generate Passive Income Every Month before you start learning how to make money blogging.

Making money blogging is one of the top ways to make money online.

Unfortunately, it’s not for everyone. If you’re not willing to put in the hard work it takes to build up a blog, define your target audience, promote your blog to get the traffic you need, and treat it like a business instead of a hobby, it might not be worth it to you to get involved in blogging for money.

But if you’re willing to work your butt off in the early stages by creating great content that people actually want to read, you’re already on the right path. Because you’re reading this article.

That shows that your desire to make this happen.

So if you’re still with me, let’s get started.

Here’s how you can get started making money blogging.

10 Ways to Make Money Blogging

1. Affiliate Marketing

Affiliate marketing is how a lot of top bloggers make their money. As an affiliate marketer, you’ll be promoting other people’s products for a percentage of the sales.

Say you write a review of a product or service you just tried and someone reads the article you wrote and clicks on one of your affiliate links.

Maybe they go all the way and buy the product.

Your cut of the sale goes directly into your affiliate account and you’ll get paid accordingly. Each affiliate program has its own pay dates and rules regarding when you’ll be paid, so it’ll vary by affiliate program.

To make good money with affiliate marketing, you’ll have to select quality products — usually products you’ve tried or are currently using.

One of the best ways to get started and get a feel for affiliate marketing is to join Amazon’s Affiliate program and become an Amazon Associate. Doing this first can give you experience selling products before you move on to high-ticket items that’ll make you the most money.

Remember that when selling affiliate products, you MUST provide an affiliate disclosure to let your audience know that you’re promoting affiliate products. Otherwise, you could get into serious trouble and be fined.

2. Selling Your Own Products

While selling other people’s products can generate lots of income for you, there’s nothing like selling your own products.

Selling your own information products gives you more control over how you sell. There are no restrictions for how or where you promote your own products.

And there’s really no limit to the types of products you sell.

You could sell eBooks, online courses, reports, digital downloads, apps, physical books, teaching materials, software, digital subscriptions, or memberships to a private group or website.

It all depends on what kind of content you want to create and what kind of content would resonate most with your audience.

3. Advertisements

Placing advertisements on your site is probably one of the oldest, yet still one of the most common ways bloggers make some of their money.

While it might not make as much as other methods, it’s still a solid way to add to your passive income.

If you’re just getting started with your blog, Google Adsense is a good place to start.

Other ways to make money with advertising on your blog include pop-ups, selling your own advertising, pay-per-click advertising, CPM and networks, selling text links on your blog, and paid reviews.

Although it probably won’t make you a ton of money, it’s still an additional way to bring in money with your blog.

4. Business Partnerships

A business partnership in which you cross promote products with another business owner or entrepreneur can work wonders for your pockets, especially if they already have a large following.

Contact business owners you think might benefit from promoting your products and services and that could help you with your own promotion efforts.

Once your blog is getting regular traffic, other business owners might even start coming to you.

My sister, the owner of IAMVISIONARY Shop on Etsy, was recently contacted about doing this with other brands.

5. Offer Your Services

Offering your services is another great way to make money with your blog. You can offer a variety of different types of services, but focusing on just a few is usually the best approach. You don’t want to come off as a jack(or jill)-of-all-trades.

You want to focus on a few things to master and then make people think you’re an expert (or, you know, actually become an expert).

You can offer services like freelancing, training, design, consulting, speaking, coaching, and copywriting. It all depends on what your skills are and what skills you’re willing to gain.

Make sure that whatever topic you choose for your blog is one that aligns with the services you’re going to be offering.

For example, if you’re going to be offering copywriting services, that would make complete sense for a blog about creating great web content or perfecting the sales letter.

Whatever you do, just make it make sense.

6. Selling Online Courses

The e-learning market has exploded in the last few years as more and more course creators take their skills to an online marketplace to monetize them. The global e-learning market is set to hit $243 billion by 2022, which means now is a great time to not only create and sell your own online course, but it’s a great way to draw people to your blog and add to your overall income.

Developing your own online course also gives you more authority and can put you in the high earners club, making more than six figures a year.

Some people make a full-time living just creating courses. So if you can create just one or two, you can make a decent additional income and promote your courses on your blog or to your list of email subscribers.  

Take a look at just how easy it is to create and set up your online course fairly quickly.

  1. Decide whether creating an online course is the right move for you
  2. Select a course topic idea
  3. Create an outline for your course content
  4. Start building your online course content
  5. Decide on a price for your online course
  6. Pick a launch model for your course
  7. Sell your course using email marketing
  8. Create a landing page that helps convert your prospects into customers

Promote your landing page using content marketing and paid ads and the customers should start rolling in.

Don’t rush through the process, though.

Sure, creating your own online course can be exciting, but make sure you take the time to create quality content that’s going to benefit your customers. Otherwise, you’ll get a bunch of nasty reviews that can hurt future sales.

Consider doing a trial run of your course and get a few people to take it for a test drive so you can see where your weaknesses lie. Then, make the necessary changes and get your course up and running.

7. Write Sponsored Posts

A sponsored post, also known as a native advertisement, reads like an average blog post, but is actually an ad for a product or service. Usually, you’ll have to let your audience know that it’s a sponsored post, just like you would have to reveal your affiliate relationships for affiliate posts.

As your blog grows, you’ll likely receive multiple offers from companies wanting you to write sponsored posts so you can promote their products or services to your audience.

Sponsored posts are a great source of income so if, and when, you get approached to write a sponsored post, know that you’ve pleased the blogging gods in some way.

When writing these types of posts, make sure they’re interesting to read and relevant to your audience. If you don’t, you may lose some of your followers and/or your credibility.

Don’t just take the money and run. Like I said, make it make sense.

8. Sell eBooks

Use your blog to promote and sell your own eBooks. If you have in-depth knowledge about a specific topic (or you can do your research about it), you can create and sell informational eBooks that teach others how to do something.

For instance, if you know different ways to make money in the stock market (even in rough economic times), you could market and sell that skill in an eBook.

Take a look at just three of the eBooks I wrote.

Or if you’ve done something significant, like you made $20,000 selling digital files on Etsy, you can write an eBook called “How I Made More Than $20,000 Selling Digital Files on Etsy.”

You could also go another route if you’ve got the writing chops to pull it off by writing and selling fiction eBooks.

One of the most popular genres on Amazon is the romance genre, so if you can pump out an eBook or two every month and build up your repertoire, you can make a living writing and selling eBooks and then promoting them on your blog.

9. Sell Premium Gated Content

Selling gated content means offering great content and putting it behind a paywall so that visitors have to pay for that content. Tons of bloggers use this tactic to make money with their blogs. They give away a little bit of information on a topic and then make readers pay for the rest.

Premium gated content can be priced at the same amount you’d charge for an eBook or a downloadable guide.

Or you can use premium gated content to generate leads and grow your email list (and then use your email list to sell your products or services).

Gated content can come in the form of a live webinar, a downloadable checklist, a white paper, or a case study.

Figure out what kind of gated content would work best for you based on the topic of your blog and the goals you’ve set for your blog.

Then get started creating your own gated content.

10. Create a Job Board

If your blog helps people earn money in some way, you can create a job board section where you can have companies pay to advertise their job. Darren Rowse of Pro Blogger does this and makes money by charging companies $70 for 30-day listings. You can charge the same amount (or even more if you niche is ultra-specific).

This is a relatively easy way to make money with your blog and you can even link back to your job board throughout your blog posts whenever it makes sense.

Getting Started Making Money Blogging

As you can see, there are tons of ways to make money with your blog. And it might seem like a lot of work — and it is — but anything worth doing is probably going to take some hard work.

Once you’re reaping the rewards of a blog well created, you’ll be glad you put in the hard work to make it everything it is.

If you need help getting your blog up and running, don’t forget to check out How to Start Your Blog, a step-by-step guide to creating and promoting your blog.