Tik Tok has seen explosive growth over the last few years. And with over 500 million users actively searching for new and exciting content, there’s a massive opportunity to promote your company.
But if you want to be successful with Tik Tok marketing, you need to know how the platform works and how the users interact with each other. Tik Tok appeals to a younger demographic (although older people have been joining in the last year or so) and you should do what you can to speak their language.
Tons of businesses are already leveraging Tik Tok to get the word out about their brand.
It’s not all that hard to replicate their success.
This guide can show you the ropes and get you well on your way to success with Tik Tok marketing.
What is Tik Tok?
Tik Tok is a social media platform in which users record short video clips, add hashtags, and write up captions to connect with people who share their interests.
It’s the most downloaded app on the Apple App Store, with 33 million downloads in just three months.
As of March 2019, there have been over one billion downloads of the app.
Tik Tok is similar to Instagram when it first started (before reels and longer videos) in that you can create short videos about 15 seconds long. The app was previously called Musical.ly and users could upload videos of themselves lip synching popular songs.
Now, Tik Tok can be used for just about anything. I’ve seen teachers, lawyers, doctors, therapists, artists, comedians, and others using Tik Tok to promote their message.
Another thing that contributed to its fast growth is the fact that that platform has an algorithm that rewards content, which makes it easier to grow. That alone has attracted the masses since we’ve all gotten so caught up in growing our following on social media.
The platform has also given Gen Z a place to be authentic in fun, new ways.
Tik Tok attracts users by being convenient, easy to use, and somewhat unique (like Vine was).
Who’s Using Tik Tok?
The app seems to be geared mostly towards Gen Z and younger Millennials, but now that the world’s gotten wind of it, everyone and their mother is on Tik Tok. You’ll find babies, grannies, pets, and more on Tik Tok.
Just like other platforms, users have been leveraging Tik Tok to make some extra money by promoting products.
About 29 percent of the users on Tik Tok use it every day and around 50 percent of Tik Tok’s global audience is under the age of 34 with 26 percent between 18 and 24.
So think about that (and your target audience) before you consider Tik Tok a valuable marketing tool.
The Massive Growth of Tik Tok
Tik Tok boasts over 800 million monthly active users (up from 300 million from January 2019) has seen massive growth in just the last few years. Its growth has a lot to do with endorsements from celebrities and its ease of use.
One of the earliest celebs to embrace Tik Tok was Jimmy Fallon. He presented it on his show to encourage people to participate in a challenge he’d started.
The fact that it’s so easy to use is another reason for its growth.
Is Tik Tok Right for Your Business?
Before you do anything, think about whether Tik Tok is right for your business by asking yourself exactly who your target audience is. Are you aiming for a younger audience or are you products or services geared towards an older crowd?
If your target audience is younger than 35 years old, you might find success using the platform as part of your marketing strategy.
Millennials and Gen Z are the perfect target audience for Tik Tok, so if you’re targeting Gen Z or Baby Boomers, you might do better on a platform like Facebook.
You should also think about your brand. Is it fun, casual, or trendy? If not, Tik Tok might be a step in the wrong direction for your company.
Using Tik Tok for Marketing
Tik Tok can be a great way to reach potential customers, connect with them, and build loyalty. Once you start creating entertaining videos that drive engagement, your followers will want more from you.
That means you need to come up with a plan for content that helps you produce content on a consistent basis.
Create a content marketing plan to help guide you toward your goals with marketing on Tik Tok.
In your plan, detail how often you’ll post to Tik Tok and other social media sites. Pick a number and stick with it. And make sure it’s a number you can actually achieve. Be realistic.
And once you’ve written your content marketing plan, it’s best to plan your content in advance on a day when you’re free. I like to plan my content at least one month in advance (if possible). Sometimes, it doesn’t always get done, but I try to remain consistent at least somewhat.
Some Fun Facts
- Tik Tok’s average engagement rate is 29 percent
- Only four percent of social media marketers currently use the platform (far less competition than there will be in the future)
- TikTok Brand Takeover Ads gain 5 million daily impressions
- It’s the sixth largest social network
- Tik Tok has generated $115.3 million from user spending
How Will You Use Tik Tok for Marketing?
Using Tik Tok as part of your content marketing plan is a great way to boost awareness and engagement with your brand. How do you plan on using Tik Tok as part of your content marketing plan? Let us know in the comments.