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Niche sites are a great way to earn some additional income without really doing much else once the heavy lifting’s done. But make no mistake, there’s going to be some work involved upfront.
You’ll have to:
- Choose a Niche
- Create Your Website
- Develop a Site Map
- Perform keyword research to boost SEO (helps people find your website)
- Promote your websites
Below, I’ll go into detail about how you can create your own set of niche sites that generate passive income for years on end.
Choose Your First Niche
Before you create your site, decide on a niche. A niche is essentially the topic of your site. What will it be about?
A niche can help you narrow down your focus so that you can refine your marketing efforts and boost sales. But choosing a niche isn’t the easiest thing to do.
It has to be something that you’re passionate about – something you wouldn’t mind writing endless pages of content on.
And make sure the niche you choose is a profitable niche because otherwise, you’re just wasting your time.
But how do you know which niches are the most profitable?
Check out my article on 200+ Profitable Niches to Consider.
Set Up Your Website
Once you know what the main topics of your website will be, you can start setting up your website and creating the pages and sub-pages of your website. For example, if one of your topics is marketing, one of your sub-topics might be content marketing, digital marketing, or social media marketing.
Start creating the pages that will make up your website.
When it comes to niche sites, you really only need 10 pages (depending on the topic).
The point of a niche site is simply to provide concise information on a specific topic. It’s almost like a guide, but in website format.
So if you wanted to do this full-time and make a decent living, it shouldn’t take too much time to start generating income once you start advertising and performing your marketing activities.
Write out 10 sub-topics you want to write about – topics you think would be most important to your readers. Then, start outlining your subtopics so you can ensure your content comes across coherent and educational – but most importantly, useful.
While there are plenty of options, like SquareSpace and Shopify, I recommend using WordPress.org (not WordPress.com) to create your website.
You’ll need a web hosting company like Blue Host, Site Ground, or Go Daddy! to host your website. I went with Site Ground for a few reasons. A lot of startup bloggers, freelancers, and business owners I know use Site Ground because it’s fast and reliable – and you get the most value for your money.
Read My Honest Review of Site Ground first.
Create a Site Map
If you want to boost your SEO efforts, a site map can help. A site map is essentially a list of the existing pages on your website.
Creating a site map on paper allows you to plan how everything is going to be laid out on your website once it’s complete. But once you’ve developed one on paper, it’s time to create one for the search engines.
There isn’t too much technical skill involved in creating a site map, although you may need to know at least a thing or two.
When creating your site map, you can use a site map template or create your site map from scratch.
If you decide to create one from scratch, you’ll need to create a hierarchy of pages based on the level of importance of each page and how you want them to be indexed.
Once you’re done creating your site map, submit it to Google Search Console.
If you want people to be able to find your niche site so that you can actually make money from it, you’ll need to come up with a list of keywords you’ll use to draw visitors to your site.
For example, if you’re creating a niche site about yoga for pregnant women, you might aim for keywords like ‘pregnancy yoga gear’ or ‘yoga poses for pregnant women.’ When it comes to keywords and phrases, you want to be specific, but not so specific that you niche your way out of making money.
Once you’re ready to perform keyword research to find your ideal keywords, use a keyword research tool that can help you determine which keywords to use based on your niche, your location, and how competitive each keyword is.
You don’t want to try to rank for the most competitive keywords because you’ll have way too much competition from people with much larger marketing budgets.
So aim for keywords with less competition than the most popular ones.
Use Google AdSense
SEO alone won’t help you get to the top of search engine rankings. If you really want to be seen, Google Ads is the best way to do that hands down.
Once you have your site complete, apply for a Google AdSense account and start setting up your first campaign.
The first screen will look like this:
Google will walk you through the rest of the steps and ask you questions about your business and you’ll have the opportunity to see your ads before they go live (if you choose the automated ads feature where Google creates the ad based on your website).
Once you go through those initial steps, you’ll be prompted to connect your site to AdSense.
As you can see, if you’re a WordPress user, you can get help with this by clicking that little blue link.
Or if you’re familiar with WordPress already, you can simply go to your main WordPress dashboard. Go to Appearance, then Widgets. Drag and drop the Custom HTML widget to the side bar of your site. Type in the word ‘Advertisement’ for the title and paste your code in the box below the title box. Then click Save and you’re good to go.
Are You Ready to Start Your Own Niche Site?
Creating niche sites as a source of passive income can give you the financial freedom you desire so you can live your best life. So start coming up with a list of topics for your niche sites – topics you’re interested in or passionate about and use this post as a guide to going through the rest of the steps.
Did I forget anything?
What’s your biggest challenge when it comes to setting up a new website?
Let me know below and as always, feel free to like and share!