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If you’re new to blogging, you might be wondering how to create great blog posts.
But you might not be sure exactly what to write.
Or how to engage your audience effectively.
You’re not the only one.
Today, there are more than 500 million blogs online and over 2 million blog posts created every day.
That means there’s a lot more competition out there than there was just 10 years ago — a lot more people vying for your audience’s attention.
Which is why it’s important that you learn how to create interesting, engaging blog posts that people actually want to read.
You’ve got to dig down deep and pull out everything you’ve got and pour it into your content.
That means hooking the reader, addressing their pain points, and telling them how you can help them eliminate those challenges.
It also means showing a little bit of personality and connecting with them in authentic ways.
Like by quoting lines from your favorite movies, talking about your personal experiences whenever it’s relevant, and finding ways to show your humanity.
That’s all. (In my Miranda Priestly voice)
But there’s a little more to it than that.
Take a look at my top 10 ways to write engaging, entertaining blog posts that keep people coming back for more.
1. Create a Click-Worthy Headline
The headline is the most important part of your blog post because it determines whether people will actually click through to read your article. That means using powerful, yet simple language that resonates with your audience.
For example, instead of using the word “utilize,” go with “use” instead. Try using the word “you” to help you connect with your audience and allow them to see themselves using your solution or taking your advice.
According to Word Stream, you can also try techniques like:
- Making a Bold Statement (“Why Your Marketing Strategy is All Wrong”)
- Using Numbers in Your Headlines (“10 Essential Tips to Mastering Social Media Marketing”)
- Asking a Funny or Strange Question (“Are You Smart Enough To Pass This Basic Grammar Test?”)
- Creating a Sense of Urgency (“Learn How to Make 1,000% Gains on a Single Stock Before We Take This Presentation Down Forever”)
- Being a Little Mysterious (“7 Things You Should’ve Learned in High School But Probably Didn’t”)
It gives you a complete analysis of your headline for overall structure, grammar, and readability.
2. Hook Them With the Intro
The intro paragraph of each post has really got to put in work if you want people to keep reading your content.
People have a lot shorter attention spans these days, which means you’ve got to be quick about grabbing your audience’s attention.
Find a way to connect with them instantly or show them that you’re going to solve whatever problem they’re having at the moment. In my case, it’s learning how to write captivating posts that resonate with a specific audience.
Use cultural references when you can to really draw them in.
Another tip? Do your best to eliminate weak words and avoid fluff. That means avoiding words like “very” and “really.”
These kinds of words do nothing to enhance your introductions and only lessen the impact of your message.
3. Learn How to Tell a Good Story
Storytelling is an essential part of marketing.
Everyone loves a good story. Including your readers.
If they can picture themselves in the story you’re telling, thinking about how they’d react if they were put in a similar situation, you’re doing your job.
Once you’ve allowed them to envision themselves in your story, help them imagine experiencing whatever challenges they’re facing. Help them see themselves taking your advice or using your products or services by painting a vivid image in their minds using the power of your words. Be as descriptive as possible, showing them what they’d see, feel, taste, smell, and hear.
Take them on a journey and really let them feel how it’s going to feel when they finally find the solution to their problems.
Make them realize that using your products or services can help them like no one else’s can.
4. Write Like You’re Having a Conversation
One of the top mistakes I see when it comes to blogging is people writing as if they’re writing an essay or brochure. And it turns me off immediately.
I cringe every time I see it.
People don’t want to feel like they’re in school or reading an academic journal, even when they’re actually doing those things.
They want to be spoken to. Like a real live human person.
That means writing directly to your readers by including words like “you,” “our,” “we,” and “us.”
Speak to them, not at them. And definitely don’t talk down to them.
Talking down to your readers is just downright disrespectful.
Don’t do it to your readers. Just don’t.
It’s just not cool. And it’s not going to make them want to buy from you.
Like I told you before, talking to them like they’re you’re close friend is a much better approach.
Use language that’s easy to understand — language that’s inviting, fun, and even witty.
Show them that they’re just as smart as you. Speak to them in a way they can understand, in a way they prefer, and they’ll like you a lot more. People tend to buy from people they like and connect with.
So do that. And do it well.
Show Your Personality
If you really want your readers to connect with you (and from a marketing standpoint, you really should), you’ve got to let your hair down a little and let your personality shine.
That doesn’t mean telling people all about you, but letting it come out a little in your writing.
Let them see who you are through the words you choose and how you express yourself, but remember to keep things professional.
You can inject some personality into your blog posts by:
- Using real-life examples, stories, and experiences
- Linking to and introduce other real people
- Personalizing your opt-in messages by humanizing them
Make sure your readers can easily find your name, bio, and picture on your website so they know who you are and a little bit about you.
5. Keep Your Sentences Short and Sweet
Limit your sentences (especially in the intro paragraph) to as few words as possible. Shorter sentences are easier on the eyes.
They allow the reader to digest the information a lot easier and they also create more white space on the page.
White space is important because it drives attention to the right elements on a page. It also creates balance and provides a cleaner look.
Using plenty of white space lets the reader know that what they’re about to read isn’t going to be too overwhelming.
You can also use short sentences in between longer paragraphs to break up the text and make your blog post more readable like I’ve done throughout this post.
6. Create Informative, Useful Content
Each piece of content you create should help your target audience solve a problem they’re having. Your content should address your target audience at one of the stages in the buyer’s journey.
Those stages typically include:
- Awareness – the buyer realizes they have a problem
- Consideration – the buyer looks for options to help solve that problem
- Decision – the buyer makes a decision and a purchase
Your content should also educate them about what steps they can take to solve their problems. In order for the information to be useful, it should be detailed and provide examples.
Creating useful, informative content will keep your readers coming back again and again.
So when you’re reviewing your next post, ask yourself, “Will my readers find this informative and useful?”
If not, you might want to consider revising it until it does.
7. Edit, Edit, Edit
Editing your posts is essential if you want your message to come across as clearly as possible.
Put your work through a spelling and grammar checker like Grammarly. Microsoft Word won’t cut it because it doesn’t catch many of the grammar and spelling mistakes that software programs like Grammarly are programmed to catch. If you’re not a natural writer or grammar isn’t really your thing, the premium version of Grammarly can help fix spelling and grammatical errors, as well as complex issues with your writing like sentence structure.
If you’re serious about the quality of your content, it can also help to come up with your own editing process.
For instance, you might want to:
- Check the SEO of each post before it’s published
- Check that headlines are SEO-friendly
- Make sure you have a clear call to action
- Eliminate complex sentences, words, and phrases
- Use a plug-in to assess readability (like Yoast)
- Do a final proofread to ensure the post meets your standards
- Make sure you have enough internal and external links
Eventually, you’ll want to come up with a style guide so that all of your posts have the same level of clarity and readability.
Now that you’ve got the skinny on what it takes to create engaging, informative blog posts that people want to read, you can start generating more traffic and engagement, build trust, and eventually, get your readers to buy from you.
Let me know in the comments which tips worked the best for you.
And if you found this post useful, feel free to share it on social media.