If you’ve ever hired talent or, you know, been online in the last decade, you’ve probably heard of LinkedIn. But a lot of business owners – especially B2B companies – don’t realize the power that this platform has to not only make you more visible online but to connect you with millions of potential employees and potential customers.
LinkedIn is one of the most widely under-utilized social media platforms for B2B businesses large and small. With more than 500 million members on the social site for professionals, there’s more opportunity now than ever before. So what exactly is LinkedIn and why should you consider getting a LinkedIn company page?
Well, here’s a snapshot of what LinkedIn is and a few reasons you might want to think about creating a page.
What Is LinkedIn?
LinkedIn is a social networking platform for professionals launched on May 5, 2003. Its vision is to “create economic opportunity for every member of the global workforce.” And its mission is to “connect the world’s professionals to make them more productive and successful”. Essentially, people use it to connect with other professionals in their industry, apply for jobs, and highlight their professional experience and skills.
A personal LinkedIn dashboard looks something like this:
A LinkedIn Company Profile would look something more like this:
With a company profile, you can provide a link directly to your website, tell people a little bit about who you are and what your company does, and easily post current jobs your company has open positions for.
Let’s take a look at other ways LinkedIn can help your B2B company boost web traffic and generate leads.
1. Lead Generation
LinkedIn has been proven to be 277 percent more effective at lead generation than both Twitter and Facebook. For this reason alone, you should consider setting up a LinkedIn company profile. More and more businesses are beginning to see the benefits of using LinkedIn to connect with people and companies and that means that B2B companies like yours can find your potential customers with an advanced search based on keywords relevant to your industry.
2. Improves Overall Communications
Businesses are already using LinkedIn to:
- Strengthen business relationships
- Generate leads
- Showcase products and services
- Provide a general overview of products and services
- Hire employees,
- Increase credibility and visibility
- Interact with LinkedIn members
Using LinkedIn as a networking tool can help you grow your business to the next level. Many of the top freelancers say that they get a lot of their work through LinkedIn connections so when you’re considering hiring freelance talent, consider using LinkedIn to find the best candidates. Most of the top freelance talent can be found on this site, which includes copywriters, content writers, graphic designers, and more.
3. Connect With Potential Employees and Customers
When people list your company as a previous employer, other users have the ability to click on your company name, leading to your profile, giving you the opportunity to connect with tens of thousands of potential customers, employees, or business associates. Having a presence on LinkedIn gives your business instant credibility and allows people to see what products and services you provide, as well as your company’s story. Your LinkedIn company profile can give you the opportunity to present your company in the best possible light using these tips from Forbes.
4. Establish Yourself as an Industry Leader
Creating a LinkedIn profile can help establish you as a leader in your industry. You can use it to post important industry news, company updates, press releases, product updates, new blog posts, and other things relevant to your company. When you post things to your network on LinkedIn, your network may share it with their network, and so on and so forth. This helps increase visibility not only on LinkedIn but on other social networks as well because people tend to share things across multiple platforms.
5. Grow Your Business
You can use LinkedIn to analyze your marketing efforts to see what’s working and what isn’t.LinkedIn has tools that recommend ways to:
- Establish goals for growing your following
- Measure follower conversion and lead generation
- Get to know your followers
- Set engagement targets that allow you to track progress
If customers are interested in what you’re saying, doing, or selling, you’ll see increased web traffic and more leads coming in.
As you can gather by now, LinkedIn has tremendous benefits for the average B2B business. So if you’re looking for ways to increase visibility and be seen by more of your target customers, you need to be on LinkedIn. Use the above-mentioned guide to attract the right prospects and the right employees.
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